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Why do almost all ads have whistling!!!

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Margie View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Margie Quote  Post ReplyReply Direct Link To This Post Topic: Why do almost all ads have whistling!!!
    Posted: 21 Jul 2018 at 12:39am

Hey

I hate every ad that has whistling, of which unfortunately there are far too many. I manage the noise nuisance by muting the TV or radio when whistling comes on. Which is a shame for other ads as I don’t turn the volume up until all the ads have finished.

I did think maybe I was a bit cranky until I did a bit of online research and according to The Independent, a survey by YouGov found that 53% of young people find whistling annoying. Even the FT published a complaint by a reader on “how to make my colleagues stop whistling”.

There are numerous posts online where people state their hatred of whistling. It even has a label of Misophonia because it is so common.

My question to advertising agencies is therefore, if surveys show that over 50% of people find whistling annoying, why do so many adverts have whistling in them? I can only imagine it is because they don’t want to pay royalties for any real music, which is a shame, as I love music. According to the Daily Mash 91% of adverts contain whistling.

As you have no doubt gathered, I hate whistling - I find it extremely irritating and it puts me in a bad mood. And it seems that over half of the population agree. I’m sure there are also people out there who like whistling, but when so many people actively detest it, why use it in almost every advertisement?

Please can advertising agencies try to use a bit of imagination and make good ads rather than just thinking that whistling will make their ad sound cheerful and chirpy? It is annoying having to keep muting adverts all the time.




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Dr. Dan View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr. Dan Quote  Post ReplyReply Direct Link To This Post Posted: 21 Jul 2018 at 2:04am
I don't think marketers really care about offending or annoying others. That's just my opinion, based on the persistence of the kind of adverts that we highlight (lowlight?) here.
That loud sucking sound you hear is your brain losing I.Q. as you watch these asinine commercials.
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purple rose View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote purple rose Quote  Post ReplyReply Direct Link To This Post Posted: 21 Jul 2018 at 3:14am
I can't stand whistling in commercials (or in real life for that matter).  And Dr. Dan is right, they don't care.
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sgtrock21 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote sgtrock21 Quote  Post ReplyReply Direct Link To This Post Posted: 21 Jul 2018 at 3:45am
Originally posted by purple rose purple rose wrote:

I can't stand whistling in commercials (or in real life for that matter).  And Dr. Dan is right, they don't care.
Actually they do care. They are well aware of sounds that annoy or trigger a Pavlovian response. These sounds get our attention which is considered highly desirable in Adtard land. I actually discovered CIH when I grew very tired of answering doorbells that only existed in commercials.Angry    
EEEEts All so REEEdEEEculous
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Dan Blather View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dan Blather Quote  Post ReplyReply Direct Link To This Post Posted: 27 Jul 2018 at 11:02pm
My wild-ass guess -- the twee/indie whistling/ukulele/clapping/glockenspiel music is intended to send something of a feel-good message. Same reason why PSAs have 1980s East Coast rhyming-style rapping, instead of West Coast gangsta or Atlanta trap.

Still, there's so many soundalike happy whistling commercials, I can't remember what they're advertising. When every commercial tries to be different in the same way, they all become forgettable.
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