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The Commercial that Killed a Fast Food Chain....

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Jimbo View Drop Down
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    Posted: 20 Nov 2020 at 10:03pm
I loved Rax Roast Beef Sandwiches!!!!



Mon aƩroglisseur est plein d'anguilles.
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radioandnascarfan View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote radioandnascarfan Quote  Post ReplyReply Direct Link To This Post Posted: 20 Nov 2020 at 10:55pm
I saw the video a few weeks ago. I found it very interesting that a advertising character led to the demise of an entire chain!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 20 Nov 2020 at 11:20pm
I imagine it was a combination of things.

They probably had a deficient business model.

I loved their food, but there were always BOGO coupons which I always used and I'm sure a lot of other people did too.

So they were basically selling their sandwiches for half price.

Can't stay in business like that.

OTOH, Burger King does the same thing.

They've always got coupons out and I never go there without one.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote radioandnascarfan Quote  Post ReplyReply Direct Link To This Post Posted: 21 Nov 2020 at 3:09am
Originally posted by Jimbo Jimbo wrote:

I imagine it was a combination of things.

They probably had a deficient business model.

I loved their food, but there were always BOGO coupons which I always used and I'm sure a lot of other people did too.

So they were basically selling their sandwiches for half price.

Can't stay in business like that.

OTOH, Burger King does the same thing.

They've always got coupons out and I never go there without one.


Half-price is definitely not a good strategy-long term.

I always go to BK with coupons too.
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