That's Amore.. I mean Logistics

Its not the worst commercial in the world but its way too catchy. Its also terribly annoying and a rip-off of a classic song. Also, why is most of the commercial filmed in Venice? So they can show off their mini-bug-like delivery vehicle? That could explain the song's similarity to That's Amore but...cmon, where's the originality? I'm glad that Venice is on the cutting-edge of UPS deliveries but the rest of the world seems to be left behind (I never get packages on time from UPS). And if a woman ever hugged a UPS delivery guy i'm pretty sure the first thing he'd think is "what the hell is wrong with this woman?" i have to leave for work right now so i don't have time to pick this one apart. enjoy

alex

We heart logistics? Really? Who the f**k are you trying to target with this slogan? Isn't it obvious that most people who use UPS don't know wtf logistics is? Are they going after the fed ex dominated B2B market? Obviously. F*CK OFF BROWN!

also, there's an overwhelming sense of GREENovation in thos ad. "carbon footprint reduced - bottom line gets a boost - that's...(a load of crap)" Just stop and think for a second how many cubic feet of carbon dioxide is pumped into the atmosphere because of those UPS planes trains and automobiles. I mean, granted it comes with the business -- why advertise it? Just be honest. It almost reminds me of the oil and coal "clean coal" ad campaign where they talk about how natural gas is the answer -- bullcrap! as if you're really going to make that switch overnight? thats impossible - and THAT'S logistics for you.

My mute button is getting worn out with all of these crappy commercial songs now days 

Might've wanted to wait a bit longer on that, TeaRowz.  I'm sure there'll be plenty more comments on this commercial here in the coming weeks. 

it'd be interesting to see a psychological study on what annoying commercials (in particular: lowes, statefarm, progressive, ect.) with repetitive, annoying songs do to people over time. gauging the pressure exerted on mute buttons, facial grimace, ect.

TeaRowz wrote: You're right!  But maybe by having posted the email address, others will send UPS their opinions about the commercial. Sort'a like an anti-ad campaign...

If you Google UPS That's Logistics you will find a link to their "I (heart) Logistics" page (I am not kidding.) http://thenewlogistics.ups.com/#/

AUUUUUUUUUUUUGGGGGGGGGGGGHHHHHHHHHHHH!!!!!!!!! That's not logistics; that's HORRIBLE! I hate that breathy kind of singing, I hate the way they raped a classic song for this crummy ad and I hate UPS. They're TOO expensive, the customer service people have attitude problems and the UPS guy who delivers at my job is so freakin' annoying. Why can't he ring the bell to get to the office like a normal person?! 

Dean Martin must be rolling around in his grave.

ThreadKiller wrote: Honestly, what is WITH you people??? All the threads on here about the disgusting gutter-minded Axe ads, the maddening years-long ad campaigns by the Geicos/Allstates/Progressive insurers, the feminine/ED/other health problem ads, etc. etc. etc., and you all pile on THIS breath of fresh air?   Guess you can all hop on over to the "commercials you don't hate" forum and sodomize my thread about how this is one of the best ads I've seen in a long while.   I think the idea is clever, the music and lyrics are good (I'm a musician and I like Dean Martin so I'm entitled to this opinion), the visuals are great, it was educational without being pedantic, and UPS clearly didn't take itself too seriously.   That's my story and I'm sticking to it!!! Fire way!!!

You are welcome to like this ad when some of us don't.  I find nothing wrong with that.  Personally, I run for the remote when this comes on.  The song is like nails on a chalkboard for me (granted, I haven't heard the original.)  It is just like the Geico pig wheee ad--some people (if forced to watch it with high volume) would scratch their eyes out from the torture, while others would laugh.  I guess that I am sort of surprised you would ask why we are hating on this ad--not that I mean to flame or anything.  I'm sure every ad I like (the very few out there) has 50 people who would rather pull their hair out watch it, even if the ad doesn't seem worthy of a post on here in my eyes!

But back to this ad, I feel that the UPS is a little bit supervelous and unnecessary with this ad.  While it is educational, why do they need to educate their customers on their 'logistics'?  It isn't like the average American thinks UPS uses magic to ship their crap and needs a lesson in Shipping 101!   I think a better direction for this ad would've been shipping speed.  That's all people really care about--how fast they'll get their crap (well, that and ensuring it doesn't get lost in transit.)  That way, the song would go "That's fast" instead of "that's logistics."

I hate this commercial! Even if That's Amore is a good song, this commercial has made me despise this song forever! I was watching The Science Channel earlier, and it was on every stinken break! And Logistics? I know it's a real word, but the commercial makes it sound like one of those stupid office buzzwords like Synergy!