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Artsygirl View Drop Down
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    Posted: 11 Sep 2014 at 2:05pm
What is it with the Subaru radio ads?? So annoying! There's always someone telling a lame story, and trying to sound like he knows you-like you're a FRIEND-and to get your attention, they record it in louder, deeper resonant tones. Each commercial is of course touting some Subaru model, couched in an "interesting" little story or anecdote. The one that they're torturing with now features some guy telling about how he and his wife ..."well, she was my girlfriend at the time...", (who cares) were at a little cabin they had rented,and were watching the cars go by on the dirt road,. Then he interjects something about where the "folks" in the cars were going - "on their way to town,." And he and his wife- excuse me, she was his girlfriend at the time- would watch the cars going by, and would occasionally have to help someone out, which was a little awkward because they were "still in their pajamas." It's all meant to sound so folksy. So nauseating! Like we're supposed to say, " oh! I can relate. THEY sound just like US! I LIKE them!" And of course, the reference to the girlfriend now being his wife is, I guess, supposed to leave us smiling over that happy ending. Honestly, I can't get to the radio fast enough when one of these moronic tales comes on!
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Neil R View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Neil R Quote  Post ReplyReply Direct Link To This Post Posted: 11 Sep 2014 at 2:57pm
But don't you know? Owning a Subaru makes you so aware.

Now go hug a tree and recite "Subaru makes me love the world" 5 times as penance.
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FocusedinNYC View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote FocusedinNYC Quote  Post ReplyReply Direct Link To This Post Posted: 11 Sep 2014 at 7:04pm
Originally posted by Artsygirl Artsygirl wrote:

What is it with the Subaru radio ads?? So annoying! There's always someone telling a lame story, and trying to sound like he knows you-like you're a FRIEND-and to get your attention, they record it in louder, deeper resonant tones. Each commercial is of course touting some Subaru model, couched in an "interesting" little story or anecdote. The one that they're torturing with now features some guy telling about how he and his wife ..."well, she was my girlfriend at the time...", (who cares) were at a little cabin they had rented,and were watching the cars go by on the dirt road,. Then he interjects something about where the "folks" in the cars were going - "on their way to town,." And he and his wife- excuse me, she was his girlfriend at the time- would watch the cars going by, and would occasionally have to help someone out, which was a little awkward because they were "still in their pajamas." It's all meant to sound so folksy. So nauseating! Like we're supposed to say, " oh! I can relate. THEY sound just like US! I LIKE them!" And of course, the reference to the girlfriend now being his wife is, I guess, supposed to leave us smiling over that happy ending. Honestly, I can't get to the radio fast enough when one of these moronic tales comes on!


I never mind the Subaru spots.  Clearly, and I think it does reflect the objective quality of the vehicles---they are they are trying to convince prospective customers they are in for the long haul, and connect to and honor the unique, complex reality of families over time, and that Subaru is the right quality choice for being part of all of it....spanning generations.

To me, it's kind brilliant and not offensive...  after all, you can't get a prospective client onboard without connecting to them.  Issue always is, can you do that in authentic ways reflecting the actual product or do you have to do smoke and mirrors?
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