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Slowly going crazy

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yosnos View Drop Down
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    Posted: 20 Jun 2009 at 4:49am
I'm new to this site, so sorry if I repeat anything that's been said before.

I mute all commercials whenever possible, but I somehow still end up with these annoying jingles repeating in my head all the time. My wife doesn't seem to be bothered by these jingles and just watches the commercials as if they're part of the programming. I find myself yelling to her across the house, "MUTE!!!"

I think the main problem is that the marketing guys think that relentlessly berating their customer base with the most annoying commercials possible is the best way to drive name recognition into the consumer - this way when a customer is deciding between two products that are basically the same, the guy picks the one that they recognize.

These tactics achieve the opposite of their goal in my case. I purposefully avoid supporting products and companies that annoy me. I have even thought about changing auto insurance from Progressive (whose service I'm happy with) because I hate their ad campaign so much. I drive a Toyota, but I hate the new Prius commercials so much that I've considered trading it in (not really).

There was a move with Dudley Moore called Crazy People where an ad guy decides to honestly just explain what the product is. Why can't they just do that - show the product or service, explain why it's good, and state the price and where to buy it. And for God sakes, get rid of these jingles!
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keyboardplayer View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote keyboardplayer Quote  Post ReplyReply Direct Link To This Post Posted: 07 Jul 2009 at 11:30pm
I think jingles are cool, as long as they don't get played to death.
This is your brain on commercials.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hootman Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 12:07am
I don't like many commercials, but if I were happy with the product I already owned, I wouldn't dump it. 

Actually, I base most of my purchases on Consumer Reports and friends' word of mouth.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 1:16am
Originally posted by yosnos yosnos wrote:

I think the main problem is that the marketing guys think that relentlessly berating their customer base with the most annoying commercials possible is the best way to drive name recognition into the consumer - this way when a customer is deciding between two products that are basically the same, the guy picks the one that they recognize.

These tactics achieve the opposite of their goal in my case. I purposefully avoid supporting products and companies that annoy me.

There was a movie......where an ad guy decides to honestly just explain what the product is. Why can't they just do that - show the product or service, explain why it's good, and state the price and where to buy it. And for God sakes, get rid of these jingles!
 
They don't do it for exactly the reason you stated. They know that even when an ad is annoying to people, the most important thing is name recognition in the store.
 
Unfortunately, people like you are a rarity when it comes to punishing companies for their annoying ads. Most people reward them & they know that. It's all about the numbers.
 
Mon aéroglisseur est plein d'anguilles.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DolFan 316 Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 1:55am
Originally posted by yosnos yosnos wrote:

These tactics achieve the opposite of their goal in my case. I purposefully avoid supporting products and companies that annoy me. I have even thought about changing auto insurance from Progressive (whose service I'm happy with) because I hate their ad campaign so much. I drive a Toyota, but I hate the new Prius commercials so much that I've considered trading it in (not really).


ME TOO!!! PREACH IT BRUTHA!!! My thought process is that if I buy a particular product then not only does the person screaming at me on TV win, so does the company that hires him, and it will only encourage more of the same behavior.

Unfortunately, about 95% of Americans these days are completely unable to think for themselves and live in a permanent state of media-induced mental stupor. 
My nickname's the assman, because everywhere I go people tell me, "You're an ass, man!"
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hootman Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:18am
So, a good product with a bad commercial deserves to be ignored.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:23am
Depends on how badly you want/need the product vs. how badly the commercial annoys/sickens/infuriates you.
 
 
Mon aéroglisseur est plein d'anguilles.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hootman Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:34am
Case in point.  One of the worst commercials - Charmin.  
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:39am
Yet, you crave that sqeezable softness to the point that buying the other leading brand, or God forbid, a generic brand is simply out of the question.
 
So, you plug your nose & reward the Charmin Corp. for their annoying ads.
 
Shame on you.
 
Mon aéroglisseur est plein d'anguilles.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hootman Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:41am
My ass doesn't watch tv.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:48am
Too bad, given the quality of the programming they produce nowadays, compared to what your ass produces, they're missing out on the perfect TV viewer.
Mon aéroglisseur est plein d'anguilles.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hootman Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:51am
Butt it would watch with a critical eye. 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 2:58am
The critical ol' BROWN eye.
 
 
 
Mon aéroglisseur est plein d'anguilles.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hootman Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 3:04am
sh*t, you made me think of the song, "Brown-eyed Girl"..
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 3:06am
Sounds like the perfect TV watching companion for the "brown-eyed" guy, eh?
 
Kinda makes me wonder what Van Morrison was really singing about, now..... Shocked LOL
Mon aéroglisseur est plein d'anguilles.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote JimAyzing Quote  Post ReplyReply Direct Link To This Post Posted: 08 Jul 2009 at 3:19am
For me, it is mostly word of mouth.
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