Please help the CIH Forums by disabling AdBlock Plus on this page.
Forum Home Forum Home :: Commercials You Hate! :: Television / Streaming Ads
  New Posts New Posts RSS Feed - Range Rover Entitlement
  FAQ FAQ  Forum Search   Events   Register Register  Login Login

Range Rover Entitlement

 Post Reply Post Reply
Author
Message
Asmodeon View Drop Down
Commercial Hater
Commercial Hater


Joined: 09 Dec 2019
Location: NYC, NY
Status: Offline
Points: 26
Post Options Post Options   Thanks (1) Thanks(1)   Quote Asmodeon Quote  Post ReplyReply Direct Link To This Post Topic: Range Rover Entitlement
    Posted: 15 Feb 2020 at 10:30pm

The implicit arrogance and impatience of this woman's behavior in this spot screams: "I pay $800/mo for this Range Rover, so I can drive anywhere I want and you other drivers can eff off." It begins immediately with her drumming fingers waiting for the garage door to open, to the impatience with the road closure. Her stupid smirk when driving away from the road closure doesn't help either. The aerial shot actually shows the stunt driver fish tailing around the curve in the snow; not great off-road driving if you're marketing traction ability off-road.

I have directed or produced over 300 network-level spots, mostly Olympics, off-road trucks and cars on NYC and LA streets. Land/Range Rover vehicles were at the top of the list for getting stuck in sand/mud/snow, requiring pull-outs, causing filming delays and many other issues, even though we used the best stunt/off-road drivers.
Back to Top
Sponsored Links



Back to Top
Dejoh View Drop Down
Junior Executive
Junior Executive
Avatar

Joined: 13 Sep 2017
Location: Chicago, Il.
Status: Offline
Points: 329
Post Options Post Options   Thanks (1) Thanks(1)   Quote Dejoh Quote  Post ReplyReply Direct Link To This Post Posted: 15 Feb 2020 at 10:38pm
I 100% agree with your observation.  Snobby, elitist, can't be bothered with the commoners in her way.  This winter so far, all the vehicles I see in the ditches are 4 wheel drives.  Driven by idiots going nowhere fast.
There's a sucker born every minute.
Back to Top
Asmodeon View Drop Down
Commercial Hater
Commercial Hater


Joined: 09 Dec 2019
Location: NYC, NY
Status: Offline
Points: 26
Post Options Post Options   Thanks (0) Thanks(0)   Quote Asmodeon Quote  Post ReplyReply Direct Link To This Post Posted: 15 Feb 2020 at 10:47pm
Oh yeah! 4 wheel drive (real type, not All-Wheel drive) can make you go on slippery roads, but it doesn't help you stop.
Back to Top
MrTim View Drop Down
Ad Exec
Ad Exec
Avatar

Joined: 15 Apr 2008
Status: Offline
Points: 8458
Post Options Post Options   Thanks (1) Thanks(1)   Quote MrTim Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 6:43am
Welcome to the forum!  You'll be hopelessly addicted to it in no time!  Thumbs Up  LOL
Back to Top
Jimbo View Drop Down
Honor Roll
Honor Roll
Avatar

Joined: 19 Apr 2008
Location: Florida
Status: Offline
Points: 49910
Post Options Post Options   Thanks (1) Thanks(1)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 1:00pm
Originally posted by Asmodeon Asmodeon wrote:

The implicit arrogance and impatience of this woman's behavior in this spot screams: "I pay $800/mo for this Range Rover, so I can drive anywhere I want and you other drivers can eff off." It begins immediately with her drumming fingers waiting for the garage door to open, to the impatience with the road closure. Her stupid smirk when driving away from the road closure doesn't help either. The aerial shot actually shows the stunt driver fish tailing around the curve in the snow; not great off-road driving if you're marketing traction ability off-road.

I hope the obnoxious bitch breaks her leg snow skiing.

See how she bullies her way around in her Range Rover with her leg in a full length cast.

Mon aéroglisseur est plein d'anguilles.
Back to Top
Thor View Drop Down
Revolutionary
Revolutionary
Avatar

Joined: 16 Apr 2008
Location: Rockaway, NJ
Status: Offline
Points: 58235
Post Options Post Options   Thanks (1) Thanks(1)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 2:29pm
But all that's OK, 'cuz, 'cuz, 'cuz...female empowerment!!!

Back to Top
Asmodeon View Drop Down
Commercial Hater
Commercial Hater


Joined: 09 Dec 2019
Location: NYC, NY
Status: Offline
Points: 26
Post Options Post Options   Thanks (1) Thanks(1)   Quote Asmodeon Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 2:39pm
Thank you for the welcome! I find this formum interesting, because of my experience in the industry creating commercials. However, the directing, content, messaging and editing has gone far downhill in the last 20 years.

In all fairness to the woman in the spot, she might be a nice person in real life, and she is, in fact, a champion skier. However, advertising is about perception, and the perception Land Rover created is horrible. I lay the blame at the feet of the director/editor/art director. Unfortunately, many of these people are film school graduates and have little real-world life experience; they have difficulty relating to 98% of the populace. The attitude of privilege and entitlement in this ad just screams arrogance; if they were trying to show exclusivity and quality of the Land Rover brand, they really missed the mark,

A side note about female empowerment, the writers on a majority of ads are directed to make males appear weak, uninformed, and incompetent. Case example: current AutoZone battery spot, where a softly dressed woman taps on the plow-drivers window telling him to crank it after she gives his plow a jump in a snow storm. Just a little slice of reality, right?

Back to Top
Jimbo View Drop Down
Honor Roll
Honor Roll
Avatar

Joined: 19 Apr 2008
Location: Florida
Status: Offline
Points: 49910
Post Options Post Options   Thanks (1) Thanks(1)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 3:11pm
Originally posted by Asmodeon Asmodeon wrote:

Thank you for the welcome! I find this formum interesting, because of my experience in the industry creating commercials. However, the directing, content, messaging and editing has gone far downhill in the last 20 years.

In all fairness to the woman in the spot, she might be a nice person in real life, and she is, in fact, a champion skier. However, advertising is about perception, and the perception Land Rover created is horrible. I lay the blame at the feet of the director/editor/art director. Unfortunately, many of these people are film school graduates and have little real-world life experience; they have difficulty relating to 98% of the populace. The attitude of privilege and entitlement in this ad just screams arrogance; if they were trying to show exclusivity and quality of the Land Rover brand, they really missed the mark,


I used to work for a trade show exhibit company that is owned by an advertising agency which created two of the most memorable national ad campaigns of the 1980's, one of which spawned a character which a series of movies were made around.

Though not having anything close to the intricate level of experience in commercial production that you have, the trade show exhibit industry is tangentially related to commercial advertising industry in that they both involve product representation and brand recognition. So I do have a little bit of practical insight in that regard.

The exhibit company that I worked for designed, built and managed exhibits for major manufacturers in various areas from golf to guns to electronics to clothing.

When we designed a product exhibit for a manufacturer, there was always at least one company liaison or representative, who worked with the designers and project managers, to kind of relay what message, feeling and idea their company wanted to relay to potential customers. And of course, the company had to approve and sign off on the finished product.

My point being that... it seems to me... like the companies who make the products would have to shoulder a large part of the blame for their sh*tty commercials because they are the ones who dictate what message they want to send.

What say you?

Mon aéroglisseur est plein d'anguilles.
Back to Top
aka ron View Drop Down
Honor Roll
Honor Roll
Avatar

Joined: 11 Apr 2009
Location: WI
Status: Offline
Points: 29084
Post Options Post Options   Thanks (0) Thanks(0)   Quote aka ron Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 3:29pm
This makes two people, in recent days, who have come over to our side from some sort of marketing/ads experience.  I like it!

Originally posted by luc0428 luc0428 wrote:

I am in Marketing/Advertising for the last 45 years.  Commercial spot for Pedialyte  aired 2/4/20 "I will buy you a pony" is in poor taste.  Defeats all ethics in good advertising.  Its starts off very creative.  Bringing in the child into the screen shot late at night, is not only hurtful, but inappropriate.   This man is obviously a male figure in her life and he just taught her to be rude, immature, self-centered, take stuff without asking, and with no compassion he hurt her feelings.  The child was 6 or maybe 7 years old... this was showing poor advertising skills and missed the reason for use of Pedialyte.  What happened to the creative mind!

Hope this commercial spot is pulled ASAP.


Direct Link To This Post Topic: Pedialyte
I can't complain but sometimes I still do
Back to Top
Thor View Drop Down
Revolutionary
Revolutionary
Avatar

Joined: 16 Apr 2008
Location: Rockaway, NJ
Status: Offline
Points: 58235
Post Options Post Options   Thanks (1) Thanks(1)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 3:41pm
Originally posted by Asmodeon Asmodeon wrote:



A side note about female empowerment, the writers on a majority of ads are directed to make males appear weak, uninformed, and incompetent. Case example: current AutoZone battery spot, where a softly dressed woman taps on the plow-drivers window telling him to crank it after she gives his plow a jump in a snow storm. Just a little slice of reality, right?



Yeah, we've been noticing that at least since I joined this forum in 2006. Also, there's the racial hierarchy, in which the only person in a commercial who's allowed to make the black male look like the foolish/uninformed/slower one is the black wife.

Back to Top
Asmodeon View Drop Down
Commercial Hater
Commercial Hater


Joined: 09 Dec 2019
Location: NYC, NY
Status: Offline
Points: 26
Post Options Post Options   Thanks (1) Thanks(1)   Quote Asmodeon Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 5:09pm
I owned a freelance production company, so we were the third party after the client and the ad agency. Occasionally, we were hired by an in-house group that was part of the client corporation. Answering your question therefore is best accomplished in several sections.

The primary interface to the client is the Account Executive; this person has primary responsibility to the client for message, content and art; we answered to this person, along with the Art Director, concerning the major aspects of creation. However, the creative aspects were left to me and my team to interpret the desires of the writer and art director, hopefully, receiving the approval of our concepts (eventually). Now, here is where the whole process becomes intriguing. Quite often, the agency will commission a sort of 'cheap' version of the proposed spot in order to focus group test their concept and message before committing the big dollars. Often, we, or the Art Director, will like to experiment with lighting, camera angles, etc. to get your attention when aired. Lately, the ad agency people will want these PC or social justice issues injected into the script, and the Account Exec or the corporate interface will go along with the PC or SJ aspects, being trendy these days, as many corps want to be seen as cutting edge or at least very PC.

Now, the final aspect is the cut, or how all the film we shoot is edited. A top flight editor really can make or break a spot with how the cuts are assembled, paced and closed. We will shoot over two hours of film to get our 28 seconds, providing many variations of each aspect of the spot. Often, the agency will focus group test several cuts of the spot. Focus groups, depending upon their demographic, sometimes can often lead the agency and the client off the proverbial cliff, and the cut on this Range Rover ad may have been f/g'ed to death. The most important aspect in advertising is to step back and take a larger perspective view of what has been created. All too often, the agency and the client become obsessed with some aspect they like, while the entire package just doesn't read well.

The creative definition of an elephant: A mouse built by a committee.
Back to Top
Jimbo View Drop Down
Honor Roll
Honor Roll
Avatar

Joined: 19 Apr 2008
Location: Florida
Status: Offline
Points: 49910
Post Options Post Options   Thanks (1) Thanks(1)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 6:10pm
Originally posted by Thor Thor wrote:

Originally posted by Asmodeon Asmodeon wrote:

 

A side note about female empowerment, the writers on a majority of ads are directed to make males appear weak, uninformed, and incompetent. Case example: current AutoZone battery spot, where a softly dressed woman taps on the plow-drivers window telling him to crank it after she gives his plow a jump in a snow storm. Just a little slice of reality, right?
 

Yeah, we've been noticing that at least since I joined this forum in 2006. Also, there's the racial hierarchy, in which the only person in a commercial who's allowed to make the black male look like the foolish/uninformed/slower one is the black wife.

Here's the latest example that I've been seeing.

Domino's delivery ad that redoes the Tom Cruise dance scene from Risky Business, but they substitute the Cruise part with a black (but not too black) kid whose family obviously owns the big, comfortable, upper middle class, two story suburban home. 

And of course the loser shlub pizza delivery driver who fetches and serves the little prince his food, and probably lives in an apartment or a trailer, is a scruffy (but not too scruffy) old white guy....


Must seem all the more ironic to all the pizza delivery drivers who've delivered pizzas to such homes only to be robbed at gunpoint by guys who looked a lot like the kid in the ad, but didn't really live there because it was a setup to begin with.

We live in an age where truth and reality mean very little anymore.

Mon aéroglisseur est plein d'anguilles.
Back to Top
Asmodeon View Drop Down
Commercial Hater
Commercial Hater


Joined: 09 Dec 2019
Location: NYC, NY
Status: Offline
Points: 26
Post Options Post Options   Thanks (1) Thanks(1)   Quote Asmodeon Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 6:36pm


This is the AutoZone commercial spot I cited. The thinking person, who knows any basics about automotive electronics would wonder why the plow died in the middle of nowhere, alternator or battery? The jump won't fix a bad alternator, and it takes about 30 minutes to build up enough reserve in the truck battery from that small car alternator/battery system to have sufficient energy to spin that diesel truck starter. The implicit message here is that a woman can help out the plow driver-man who is too lazy/incompetent to get out and help her jump his truck. Technical question: Although the cut is very quick, it appears it would be difficult for her to even reach the battery terminals in the truck's engine compartment, based on where they show the jumper cable routing and her relative apparent height.
Back to Top
Jimbo View Drop Down
Honor Roll
Honor Roll
Avatar

Joined: 19 Apr 2008
Location: Florida
Status: Offline
Points: 49910
Post Options Post Options   Thanks (1) Thanks(1)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 7:26pm
Originally posted by Asmodeon Asmodeon wrote:



This is the AutoZone commercial spot I cited. The thinking person, who knows any basics about automotive electronics would wonder why the plow died in the middle of nowhere, alternator or battery? The jump won't fix a bad alternator, and it takes about 30 minutes to build up enough reserve in the truck battery from that small car alternator/battery system to have sufficient energy to spin that diesel truck starter. The implicit message here is that a woman can help out the plow driver-man who is too lazy/incompetent to get out and help her jump his truck. Technical question: Although the cut is very quick, it appears it would be difficult for her to even reach the battery terminals in the truck's engine compartment, based on where they show the jumper cable routing and her relative apparent height.

The male pig probably stopped plowing and shut off the engine, but kept the ignition switch in the "on" position so he could run the heater and stay warm while he watched pornography on his cellphone like any dumb, inferior, sex-obsessed white male would do.

Obvious.

Thank God for all those pretty, fashionably dressed yet strong, courageous young women heroes who come to rescue us dumb, helpless guys when the going gets tough.





Mon aéroglisseur est plein d'anguilles.
Back to Top
caroln242 View Drop Down
Junior Executive
Junior Executive
Avatar

Joined: 03 Nov 2013
Location: Kentucky
Status: Online
Points: 275
Post Options Post Options   Thanks (0) Thanks(0)   Quote caroln242 Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 8:40pm
Originally posted by Jimbo Jimbo wrote:




Thank God for all those pretty, fashionably dressed yet strong, courageous young women heroes who come to rescue us dumb, helpless guys when the going gets tough.



You're welcome, Jimbo!   Big smile  And just wanted to let you know, I towed a guy out of a ditch myself once.  Us ladies can be useful at times!!
Back to Top
Jimbo View Drop Down
Honor Roll
Honor Roll
Avatar

Joined: 19 Apr 2008
Location: Florida
Status: Offline
Points: 49910
Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimbo Quote  Post ReplyReply Direct Link To This Post Posted: 16 Feb 2020 at 10:43pm
Originally posted by caroln242 caroln242 wrote:

Originally posted by Jimbo Jimbo wrote:

Thank God for all those pretty, fashionably dressed yet strong, courageous young women heroes who come to rescue us dumb, helpless guys when the going gets tough.
 

You're welcome, Jimbo!   Big smile  And just wanted to let you know, I towed a guy out of a ditch myself once.  Us ladies can be useful at times!!

That was YOU???????? Shocked

What a coincidence meeting you again here on CIH!!!! Wink

LOL

Mon aéroglisseur est plein d'anguilles.
Back to Top
MrTim View Drop Down
Ad Exec
Ad Exec
Avatar

Joined: 15 Apr 2008
Status: Offline
Points: 8458
Post Options Post Options   Thanks (0) Thanks(0)   Quote MrTim Quote  Post ReplyReply Direct Link To This Post Posted: 17 Feb 2020 at 6:19am
Quote In all fairness to the woman in the spot, she might be a nice person in real life, and she is, in fact, a champion skier. However, advertising is about perception, and the perception Land Rover created is horrible. I lay the blame at the feet of the director/editor/art director. Unfortunately, many of these people are film school graduates and have little real-world life experience; they have difficulty relating to 98% of the populace. The attitude of privilege and entitlement in this ad just screams arrogance; if they were trying to show exclusivity and quality of the Land Rover brand, they really missed the mark,


No, that may be indeed what they are selling.  Wink 
"Drive a Land Rover, and show the world what a snobby prick/biotch you are!"
LOL

Back to Top
panamacityeddie View Drop Down
Commercial Hater
Commercial Hater
Avatar

Joined: 04 Feb 2010
Location: Sharon,PA.
Status: Offline
Points: 23
Post Options Post Options   Thanks (0) Thanks(0)   Quote panamacityeddie Quote  Post ReplyReply Direct Link To This Post Posted: 27 Feb 2020 at 3:45am
The reason for the delivery guy is because he was in "Risky Business". That is Curtis Armstrong. He played Tom Cruise friend in the film. He also played "Booger" in "Revenge Of The Nerds". Really good actor actually.
Back to Top
Jimmy View Drop Down
Revolutionary
Revolutionary
Avatar

Joined: 16 Apr 2008
Location: NJ
Status: Offline
Points: 3608
Post Options Post Options   Thanks (0) Thanks(0)   Quote Jimmy Quote  Post ReplyReply Direct Link To This Post Posted: 25 Mar 2020 at 11:01pm
I cannot stand the music played in this ad. It sounds like a bunch of people shrieking "AYE-AYE-AYE-AYE-AYE-AYE-AYE-AYE!" What passes as music today is appalling.
The mute button is engaged as soon as it begins.

One man gathers what another man spills
Back to Top
Pazuzu413 View Drop Down
Junior Executive
Junior Executive
Avatar

Joined: 03 Mar 2020
Location: Philadelphia
Status: Offline
Points: 50
Post Options Post Options   Thanks (1) Thanks(1)   Quote Pazuzu413 Quote  Post ReplyReply Direct Link To This Post Posted: 26 Mar 2020 at 3:08am
This commercial has been annoying the sh*t out of me since it first came on, but I couldn't figure out why. You just nailed it.
Nemo me impune lacessit
Back to Top
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down

Forum Software by Web Wiz Forums® version 11.04
Copyright ©2001-2015 Web Wiz Ltd.

This page was generated in 0.094 seconds.