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Ram Trucks + Hunger Games = ?

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MrFlavor View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MrFlavor Quote  Post ReplyReply Direct Link To This Post Topic: Ram Trucks + Hunger Games = ?
    Posted: 27 Nov 2015 at 4:21am
I should admit up front that I have only seen the first Hunger Games movie, but I've seen it three times, and I don't remember any cars. The Internet Movie Cars Database claims there is a 1968 International Harvester Travelall, then some military vehicles in the sequels, but no Chargers, Darts, Aries K, Lancers, or Omnis to be seen*.



So I am kind of having a hard time buying the whole Dodge-Hunger Games tie-in they've got going on. In the above ad it seems to be an excuse to do a close-up shot of some model's letherette clad buttocks - "This is almost kind of like Jennifer Lawrence's ass that you can see on the internet anyway. Get a Doge, please."

The next one makes an attempt to identify with the miners in the movie by showing some trucks driving around in the woods. I suppose if they had trucks in the Hunger Games universe, those miners might drive them to work and back. We will never know, but Dodge seems fairly confident they might.



"Ram Trucks salutes the heroes of 'The Hunger Games: Mockingjay Part II' as well as everyone who clocks in daily" - What the heck does that even mean? I don't know anybody who 'clocks in' under circumstances like they have in the movie the same as I don't know anybody who has won a state sanctioned fight to the death. It seems like a wide step from the enslaved pedestrians with limited consumer capability to the people I normally see driving around in great big shiny Ram trucks. It's like product placement after the fact: "Hey, when you see this movie, make sure you mentally insert some Dodge cars and Rams trucks racing around during the scenes we're showing you."

*http://www.imcdb.org/movie_1392170-The-Hunger-Games.html
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Kelly H View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Kelly H Quote  Post ReplyReply Direct Link To This Post Posted: 27 Nov 2015 at 5:29am
I can't stand the Dodge Ram narrator guy's voice - he just sounds like he's half asleep and woke up from a nap to read his lines - at least put sone enthusiasm into your narration.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Darthhillbilly Quote  Post ReplyReply Direct Link To This Post Posted: 27 Nov 2015 at 8:57am
I touched on this "tie-in" in a Chevy thread. The dark side of sponsorship. I've seen all of the movies except the latest one at least once each, and I don't remember any Ram trucks or Challengers roaring about. In fact, the only thing I recall with wheels was being pulled by horses. IF there had been cars, AND they had been Dodges, sure... knock yourself out. But seeing as how there weren't any, the commercials make about as much sense as me pulling up my shirt, cherry-belly-ing myself and saying "Campbell's tomato soup, for that deep down colon itch".
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Starship Koyote Quote  Post ReplyReply Direct Link To This Post Posted: 27 Nov 2015 at 8:59am
"Ram salutes the heroes of the hunger games.."

So we have a product for rural male demos. Let's tie it in with this story for teenage girls. Riight.

"SKOAL salutes the vampires of Twilight."

Don't be a hater. Be an appreciator.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote TV_Casualty Quote  Post ReplyReply Direct Link To This Post Posted: 27 Nov 2015 at 4:17pm
"Ram salutes the heroes of the hunger games.."

LOL they do realize it's fiction, right?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 27 Nov 2015 at 9:37pm
I've seen all the movies except the current. There was NO CIVILIAN CARS WHATSOEVER! There's only trains, horsedrawn carriages, and military vehicles from the government. THERES NO NEED FOR THIS MOVIE TIE IN! Its FICTION for crying out loud!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote zippyjet Quote  Post ReplyReply Direct Link To This Post Posted: 27 Nov 2015 at 10:05pm
DeadUsing a movie with a dystopian theme for new trucks? Puleeze! WTF? No wait come to think of it we're dealing with Chrysler / Fiat (Fiasco Motors) and their gas guzzeling fugly redneck lemmon trucks. But a better movie tie in for badvertising would have been American Snyper. For sh*ts and giggles ! Talk about compatible movie themes! For Fiat/Fiasco they should use the Rusty Trombone movie for their ugly little turds on wheels with their stellar reliability. I think the title of that film is "Trumbo, Trumble" One of those was the last name of Lucy and Ricky's nosy old crone butch neighbor on I Love Lucy.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Sierrasaurusrex Quote  Post ReplyReply Direct Link To This Post Posted: 29 Nov 2015 at 3:59am
It's funny, I fist saw this commercial on veterans day. "We salute the heroes of....the Hunger Games." Really? Fictional people.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Bobbinapples Quote  Post ReplyReply Direct Link To This Post Posted: 29 Nov 2015 at 6:02am
When I first saw it I thought that the truck commercial had just cut off midway and a hunger games commercials started. More on this effect with little Cesars' new "repeat 3 times" bullsh*t.
Bad commercials feed my rage.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote A Millennial Quote  Post ReplyReply Direct Link To This Post Posted: 29 Nov 2015 at 8:18am
I read all the books in the beginning and loved them... but this multi-movie products tie-in is getting out of hand, and I just want it to be over. I loved the books, but the movies are too much and dragged out within an inch of it's life for profit. 
I am part of the target audience....and I hate it.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 29 Nov 2015 at 12:07pm
"Superheroes" might be a better word than "heroes".  Superheroes are fictional (like Superman).  Heroes are supposed to be real.
 
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DKS Quote  Post ReplyReply Direct Link To This Post Posted: 30 Nov 2015 at 2:34pm
Originally posted by Thor Thor wrote:

"Superheroes" might be a better word than "heroes".  Superheroes are fictional (like Superman).  Heroes are supposed to be real.
 


Err, what? "Heroes" has been a really commonly used term to refer to pretty much any protagonist of any book, movie, TV series, comic, play, etc for pretty much ever, whereas "superheroes" refers to a specific type of hero, either ones with outright superhuman powers, like Superman or Spiderman, or one with such advanced tech, equipment, and skills that they may as well have super powers, like Ironman or Batman. Nobody considers Katniss a superhero, same with Rocky Balboa, Raylan Givens, Mad Max, Schwarzenegger's character from Predator, etc.

The Dodge commercial is lame, you're gonna "salute" and pay tribute to fictional characters and make it sound like you're doing something special? I mean sh*t, Superman has saved the world dozens of times, how come we aren't saluting him too then, if we're saluting people that don't really exist for things they did in their fictional world? Then for added measure, the fictional characters they're saluting don't seem to even HAVE Dodge vehicles in their world? I mean, Blade and Vin Diesel in the Fast & Furious movies at least drove a Dodge, maybe Dodge shoulda saluted them? So yeah, absolutely, the Ram commercial is very moronic, but still, "heroes" is the right word, not "superheroes".
"I see the sadness in their eyes
Melancholy in their cries
Devoid of all the passion
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Post Options Post Options   Thanks (0) Thanks(0)   Quote tikibagger Quote  Post ReplyReply Direct Link To This Post Posted: 30 Nov 2015 at 3:41pm
its a weak tie-in at best and utterly gratuitous hype for both parties involved

my wife went to the movie and I asked her were the Chryslers were..she scoffed

as ALL should
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Post Options Post Options   Thanks (0) Thanks(0)   Quote zippyjet Quote  Post ReplyReply Direct Link To This Post Posted: 01 Dec 2015 at 12:02am
Originally posted by tikibagger tikibagger wrote:

its a weak tie-in at best and utterly gratuitous hype for both parties involved

my wife went to the movie and I asked her were the Chryslers were..she scoffed

as ALL should

I believe they were at the dealers or other garage for the latest recall or breakdown. Shocked
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