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The Commercial that Killed a Fast Food Chain....

Printed From: Commercials I Hate!
Category: Commercials You Hate!
Forum Name: Commercial Talk
Forum Description: Discuss commercial trends, or ads you don't hate.
URL: http://www.commercialsihate.com/forum_posts.asp?TID=29129
Printed Date: 21 Jan 2021 at 5:05am
Software Version: Web Wiz Forums 11.04 - http://www.webwizforums.com


Topic: The Commercial that Killed a Fast Food Chain....
Posted By: Jimbo
Subject: The Commercial that Killed a Fast Food Chain....
Date Posted: 20 Nov 2020 at 10:03pm
I loved Rax Roast Beef Sandwiches!!!!





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Mon aƩroglisseur est plein d'anguilles.



Replies:
Posted By: radioandnascarfan
Date Posted: 20 Nov 2020 at 10:55pm
I saw the video a few weeks ago. I found it very interesting that a advertising character led to the demise of an entire chain!


Posted By: Jimbo
Date Posted: 20 Nov 2020 at 11:20pm
I imagine it was a combination of things.

They probably had a deficient business model.

I loved their food, but there were always BOGO coupons which I always used and I'm sure a lot of other people did too.

So they were basically selling their sandwiches for half price.

Can't stay in business like that.

OTOH, Burger King does the same thing.

They've always got coupons out and I never go there without one.



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Mon aƩroglisseur est plein d'anguilles.


Posted By: radioandnascarfan
Date Posted: 21 Nov 2020 at 3:09am
Originally posted by Jimbo Jimbo wrote:

I imagine it was a combination of things.

They probably had a deficient business model.

I loved their food, but there were always BOGO coupons which I always used and I'm sure a lot of other people did too.

So they were basically selling their sandwiches for half price.

Can't stay in business like that.

OTOH, Burger King does the same thing.

They've always got coupons out and I never go there without one.


Half-price is definitely not a good strategy-long term.

I always go to BK with coupons too.



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