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Posted: 20 Jan 2020 at 6:23pm |
From Ad Age:
Buy: The mutual life insurer will air a 60-second commercial between the first and second quarters. Creative: The spot is part of New York Life’s larger campaign celebrating the company’s 175th anniversary. While no specifics have been unveiled, the commercial will “highlight the values that have been the foundation of New York Life for nearly two centuries,” Kari Axberg, VP, brand marketing, New York Life, said in a statement. New York Life had been a regular Super Bowl advertiser in the 1970s and 1980s, but hasn’t run an ad in the Big Game in about 30 years. Agencies: Anomaly |
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