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drjimmy
Honor Roll Joined: 19 Apr 2008 Location: New Jersey Status: Offline Points: 548 |
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Posted: 31 May 2008 at 3:31am |
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Every couple of years, Mitsubishi does a new series of radio ads. The guy who does the commercials practically mocks every person he is talking to, as if they are the stupidest person on Earth for not buying a Mitsubishi. The voice on this guy is gravelly and irritating and for that reason, I boycott even thinking of purchasing one of their vehicles. I don't know why they continue to do the same thing every couple of years, but this is one voice over I'd like to punch out if I saw his face. Most annoying radio commercial.
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8 Track Single
Commercial Hater Joined: 10 May 2008 Status: Offline Points: 5 |
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I remember the annoying radio ads done in the 1990s which had the forgettable slogan..."GET THAT GOOD DEAL FEELING...MITSUBISHI", followed by the announcer saying "...at your (local area) Mitsubishi dealers." Usually I heard these ads in Dallas, Southern California and Indianapolis, since I worked over a dozen years at a broadcasting research firm whose primary client was AC Nielsen, the TV ratings folks.
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drjimmy
Honor Roll Joined: 19 Apr 2008 Location: New Jersey Status: Offline Points: 548 |
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Not sure if its the same campaign....do you remember the voice being gravelly? Do you have these ads on your local radio stations now ? I live near New York, so I get the brunt of advertising being jammed down all of our throats. One of the newest ones is a take off on the American Idol theme...I might have heard those ads in the 90s that you refer to, but perhaps they didn't jump out at me..most of the time if I am listening to music on the radio, I flip over till I find a song I like = in the car. But in the house I have a radio going before leaving for work to get the traffic reports, etc..and I don't flip as much and this Mitsubishi guy comes on every single morning several times an hour.....aaaaaaaaaaargggh !!!!!!! |
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drjimmy
Honor Roll Joined: 19 Apr 2008 Location: New Jersey Status: Offline Points: 548 |
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I worked over a dozen years at a broadcasting research firm whose primary client was AC Nielsen, the TV ratings folks. [/QUOTE]
That must have been a fascinating job, no ? I've always had an interest in how broadcasting, programming, ratings, and just how radio works to reach people....did you enjoy the job ? I find it fascinating to read the different types of ads people complain about on this and the TV forum, especially the ones from far away states that I never hear because we don't have that specific store, or restaurant in this area ( jack in the box for example..) |
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Commercial Hater Joined: 10 May 2008 Status: Offline Points: 5 |
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BrianO
Junior Executive Deleted Account Joined: 15 Apr 2008 Status: Offline Points: 1179 |
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I actually liked the 'gravelly voiced' guy. His sound stood out from other car voice-over guys I remember. In the Bay Area, there's some guy doing a bad German accent, calling himself 'Dieter', a 'German luxury car' mechanic, who tries to convince people to buy generic 'German' cars that always need repairs, rather than whatever (Japanese) car the ad is actually selling. He's been doing this for at least 20 years! And then, of course, the short-lived 'Doctor Z' for DaimlerChrysler...also named Dieter!
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