That's Amore.. I mean Logistics |
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alext
Junior Executive Joined: 16 Sep 2010 Location: New York Status: Offline Points: 139 |
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Posted: 17 Sep 2010 at 7:52pm |
Its not the worst commercial in the world but its way too catchy. Its also terribly annoying and a rip-off of a classic song. Also, why is most of the commercial filmed in Venice? So they can show off their mini-bug-like delivery vehicle? That could explain the song's similarity to That's Amore but...cmon, where's the originality? I'm glad that Venice is on the cutting-edge of UPS deliveries but the rest of the world seems to be left behind (I never get packages on time from UPS). And if a woman ever hugged a UPS delivery guy i'm pretty sure the first thing he'd think is "what the hell is wrong with this woman?" i have to leave for work right now so i don't have time to pick this one apart. enjoy alex |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63905 |
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Though I wasn't ready to hug him, I was pleasantly surprised by the UPS guy that delivers to my 'hood. He had just tried delivering a package to me, but I wasn't home.
But as I was returning to my 'hood and he was leaving it, he saw me, recognized me and my car, turned his truck around, drove back to my house about 1/4 mile away, and gave me the package.
In doing so, he saved me the hassle of going to UPS to pick it up.
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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Now and then, I have to require a papers or funds be delivered by UPS, or the like.
UPS is NEVER 'My First Choice'.
The LAST time something was heading my way, I had to call the UPS office to find out why the 'overnight' delivery was going to take 3 days...they said the driver was out on the route and I should see my package by 5 P.M. - otherwise, call them the next day. I told them they had better tell him to leave the bar and get his ass here, or I was coming to THEM, unhappy.
He showed up roughly 15 minutes later - and it was clear he had just left the bar.
We may live on an island, in the wilderness, far into the Great White North, but I STILL expect those slugs to get to 'The Den' on time, dammit!
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Ad nauseous
Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23601 |
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ARGH EAR RAPE!!!!!
WHY WHY WHY did they have have to trash a great song? Come up with an original jingle please!!!!!!! |
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One good thing about TV-you could always turn it off
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Hezadancer
Junior Executive Joined: 06 May 2008 Location: Around Status: Offline Points: 3770 |
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We heart logistics? Really? Who the f**k are you trying to target with this slogan? Isn't it obvious that most people who use UPS don't know wtf logistics is? Are they going after the fed ex dominated B2B market? Obviously. F*CK OFF BROWN!
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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THIS FING SONG! It sounds just like the Amazon Kindle song! Arrgggghhhhh! And who sings about freaking LOGISTICS anyway? It is such a catchy song, that I'm afraid I'll be sitting here tomorrow and suddenly hear "...cause it's logisticssss..." in my head.
All this commercial does is confirm to me, as a customer, that UPS a company that doesn't relies on horses (like the Pony Express) to ship and is a company with transportation assets---exactly like I assume FedEx or the USPS is. I didn't watch this ad and think "ZOMG!!!11!!1 UPS has more power than FedEx to ship my crap! Wow, look at them," which is what I'm sure the main goal of this ad was to accomplish. |
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Welcome to Commercial Land. This is a magical place where all women look up while eating, and it is perfectly acceptable to slurp the hell out of a Dannon yogurt cup.
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alext
Junior Executive Joined: 16 Sep 2010 Location: New York Status: Offline Points: 139 |
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also, there's an overwhelming sense of GREENovation in thos ad. "carbon footprint reduced - bottom line gets a boost - that's...(a load of crap)" Just stop and think for a second how many cubic feet of carbon dioxide is pumped into the atmosphere because of those UPS planes trains and automobiles. I mean, granted it comes with the business -- why advertise it? Just be honest. It almost reminds me of the oil and coal "clean coal" ad campaign where they talk about how natural gas is the answer -- bullcrap! as if you're really going to make that switch overnight? thats impossible - and THAT'S logistics for you.
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Rantalicious
Commercial Hater Joined: 04 Feb 2010 Location: Southern CA Status: Offline Points: 44 |
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Ooooooo, I HATE this with a passion words cannot express!!! Not only do they murder a wonderful classic song with yet another little-girly, mincing, cutesy, nauseating vocal and a gratuitous tempo change, but it goes on and on and on and on, and just when you think it might finally end before you heave a bronze bookend at the TV, it goes on some more!
And seriously, "LOGISTICS"??? I can just see the rowdy high-fives all around the ad table when they partied over their strokes of genius. |
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Every time a bad ad hits the airwaves...the terrorists win!
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Legoman
Junior Executive Joined: 30 May 2009 Location: far south Status: Offline Points: 326 |
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My mute button is getting worn out with all of these crappy commercial songs now days
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TeaRowz
Newbie Joined: 19 Sep 2010 Location: Maine, USA Status: Offline Points: 7 |
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Sent in an email to welovelogistics@ups.com:
____________________________________ The television advertisement, "that's logistics", is extremely annoying. This is the very first time I've used the "mute" button on my TV remote, even given the plethora of irritating commercials. I understand that there is a 'psychological' element used in the writing of TV commercials where when a commercial stands out as being annoying or offensive, the advertising can be effective. I have always held the services of UPS in high regard, but that commercial makes a mockery of the company, and falls far below the standards I've come to expect. Surely UPS advertising can come up with a more professional way to showcase their logistics other than reworking a silly song. And I'm not alone with my opinion. Please see http://forums.commercialsihate.com/forum_posts.asp?TID=8727&PID=134637 |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63905 |
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Might've wanted to wait a bit longer on that, TeaRowz. I'm sure there'll be plenty more comments on this commercial here in the coming weeks. |
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TeaRowz
Newbie Joined: 19 Sep 2010 Location: Maine, USA Status: Offline Points: 7 |
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You're right! But maybe by having posted the email address, others will send UPS their opinions about the commercial.
Sort'a like an anti-ad campaign... |
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alext
Junior Executive Joined: 16 Sep 2010 Location: New York Status: Offline Points: 139 |
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it'd be interesting to see a psychological study on what annoying commercials (in particular: lowes, statefarm, progressive, ect.) with repetitive, annoying songs do to people over time. gauging the pressure exerted on mute buttons, facial grimace, ect.
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TeaRowz
Newbie Joined: 19 Sep 2010 Location: Maine, USA Status: Offline Points: 7 |
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T'would be funny if someone sued a company because of their TV commercial causing psychological damage. And I wouldn't be surprised if somebody did... |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63905 |
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Believe it or not, there've been a few instances here in which a rep from whatever company/org we'd been complaining about, actually posted a comment in response to posts. Not many, but it goes to show that people in some corporations are paying attention to what's said here.
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TeaRowz
Newbie Joined: 19 Sep 2010 Location: Maine, USA Status: Offline Points: 7 |
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COOL!!!
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Doctor Blase
Commercial Hater Joined: 21 Sep 2010 Status: Offline Points: 12 |
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If you Google UPS That's Logistics you will find a link to their "I (heart) Logistics" page (I am not kidding.) http://thenewlogistics.ups.com/#/
At the bottom is a link which will open your email client with their campaign email address already filled in.
I told them that we now carry the remotes in our pockets so we can get the mute on faster, while yelling, "no, no,no, no, no!"
The stupid simplistic idiocy of this UPS ad will place it in the pantheon of horrible ideas right up there with The New Coke.
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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I just find it odd that this ad throws around shipping lingo left and right ('logistics') like it is commonplace words like 'flower' and 'car.' Sure, the word logistics exists outside of UPS, but they might as well have been singing about the "average freight weight assessment" or the ever-so-popular "informal clearance document."
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Welcome to Commercial Land. This is a magical place where all women look up while eating, and it is perfectly acceptable to slurp the hell out of a Dannon yogurt cup.
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TeaRowz
Newbie Joined: 19 Sep 2010 Location: Maine, USA Status: Offline Points: 7 |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63905 |
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Now I see there's a version of this commercial with That's Amore done punk-instrumental style. At least they didn't change the lyrics, though; they just removed them.
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Moochamoocha
Honor Roll Joined: 15 Apr 2008 Location: New York City Status: Offline Points: 4637 |
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AUUUUUUUUUUUUGGGGGGGGGGGGHHHHHHHHHHHH!!!!!!!!! That's not logistics; that's HORRIBLE! I hate that breathy kind of singing, I hate the way they raped a classic song for this crummy ad and I hate UPS. They're TOO expensive, the customer service people have attitude problems and the UPS guy who delivers at my job is so freakin' annoying. Why can't he ring the bell to get to the office like a normal person?!
Dean Martin must be rolling around in his grave. |
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ThreadKiller
Junior Executive Joined: 04 Oct 2008 Location: Harrisburg, PA Status: Offline Points: 1148 |
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Honestly, what is WITH you people??? All the threads on here about the disgusting gutter-minded Axe ads, the maddening years-long ad campaigns by the Geicos/Allstates/Progressive insurers, the feminine/ED/other health problem ads, etc. etc. etc., and you all pile on THIS breath of fresh air?
Guess you can all hop on over to the "commercials you don't hate" forum and sodomize my thread about how this is one of the best ads I've seen in a long while.
I think the idea is clever, the music and lyrics are good (I'm a musician and I like Dean Martin so I'm entitled to this opinion), the visuals are great, it was educational without being pedantic, and UPS clearly didn't take itself too seriously.
That's my story and I'm sticking to it!!! Fire way!!!
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Hundreds of threads killed.
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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You are welcome to like this ad when some of us don't. I find nothing wrong with that. Personally, I run for the remote when this comes on. The song is like nails on a chalkboard for me (granted, I haven't heard the original.) It is just like the Geico pig wheee ad--some people (if forced to watch it with high volume) would scratch their eyes out from the torture, while others would laugh. I guess that I am sort of surprised you would ask why we are hating on this ad--not that I mean to flame or anything. I'm sure every ad I like (the very few out there) has 50 people who would rather pull their hair out watch it, even if the ad doesn't seem worthy of a post on here in my eyes! But back to this ad, I feel that the UPS is a little bit supervelous and unnecessary with this ad. While it is educational, why do they need to educate their customers on their 'logistics'? It isn't like the average American thinks UPS uses magic to ship their crap and needs a lesson in Shipping 101! I think a better direction for this ad would've been shipping speed. That's all people really care about--how fast they'll get their crap (well, that and ensuring it doesn't get lost in transit.) That way, the song would go "That's fast" instead of "that's logistics." |
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Welcome to Commercial Land. This is a magical place where all women look up while eating, and it is perfectly acceptable to slurp the hell out of a Dannon yogurt cup.
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Moochamoocha
Honor Roll Joined: 15 Apr 2008 Location: New York City Status: Offline Points: 4637 |
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Hey man, no one is going to jump on you for liking this ad. You can like any ad you want; you're entitled to your opinion. But I don't think it's fair for you to snap at us for not liking it. We're entitled to our opinions, too. I don't think any less of you for liking this commercial. But don't jump down our throats for not agreeing with you. It's only a commercial. |
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buickgnx88
Junior Executive Joined: 03 Dec 2009 Status: Offline Points: 80 |
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I hate this commercial! Even if That's Amore is a good song, this commercial has made me despise this song forever! I was watching The Science Channel earlier, and it was on every stinken break! And Logistics? I know it's a real word, but the commercial makes it sound like one of those stupid office buzzwords like Synergy!
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