The Commercial that Killed a Fast Food Chain.... |
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Online Points: 56959 |
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Posted: 20 Nov 2020 at 10:03pm |
I loved Rax Roast Beef Sandwiches!!!!
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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radioandnascarfan
Junior Executive Joined: 19 Nov 2019 Location: Toledo, OH Status: Offline Points: 2545 |
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I saw the video a few weeks ago. I found it very interesting that a advertising character led to the demise of an entire chain!
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Online Points: 56959 |
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I imagine it was a combination of things.
They probably had a deficient business model. I loved their food, but there were always BOGO coupons which I always used and I'm sure a lot of other people did too. So they were basically selling their sandwiches for half price. Can't stay in business like that. OTOH, Burger King does the same thing. They've always got coupons out and I never go there without one. |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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radioandnascarfan
Junior Executive Joined: 19 Nov 2019 Location: Toledo, OH Status: Offline Points: 2545 |
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Half-price is definitely not a good strategy-long term. I always go to BK with coupons too.
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