Car Insurance "Brad" |
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GulDukat
Junior Executive Joined: 26 Oct 2013 Location: Boston Status: Offline Points: 137 |
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Why did LM pull this ad for months, only to bring it back? And what is their pitch? You can be a sh*tty driver, "smash your car into a tree" "total" poor Brad, etc., and that's okay? It's permissible to be a bad driver?
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tikibagger
Junior Executive Joined: 12 Dec 2014 Location: AZ Status: Offline Points: 3848 |
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Sometimes it seems like these companies run out of fresh 'meat' for their ads and run some of our 'favorites', like this stellar example of huffy cuteness. At least shes not threatening 'there will be PAIN' like Orange Afro does on one of these winners..
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...YUMMY Broccolini!!....
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ThatNerdInPhilly
Junior Executive Joined: 23 Oct 2014 Location: Philadelphia Status: Offline Points: 3275 |
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Saw it last night night, why the f did they bring her back??!
If freggin multi billion dollar RX corporations can spew out new commercials every few months (ex. these new over dramatic, borderline silly ads from Stelara, Humira, Costenyx, etc. etc) Why can't multi-billion dollar Liberty Mutual ditch this damn campaign, especially retire this whiny little twit! Not just her, others spokes-idiots mentioning "your insurance company will only pay for 1/2, do they want you driving on 3 wheels?" or the redhead business woman "You should have done more research" (I'm paraphrasing, amazing though I see them so much I don't know the script by heart |
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crainbebo
Junior Executive Joined: 10 Nov 2013 Location: Yakima, WA Status: Offline Points: 3155 |
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By golly, bring back 'I'm Only Human'! Those were half-watchable compared to 'BRADDDDDD...you LOVEDDDD BRADDDDD...' STFU!
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Back after a long absence...still hating those commercials. Go away Limu Emu and Doug!
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Anduril
Junior Executive Joined: 23 Sep 2014 Location: USA Status: Offline Points: 2144 |
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I will bet you three-quarters of a car that Liberty Mutual has "Brad" on the books for "Goodwill" or "fair market value of Intangible assets". They've sunk so much money into "him", they simply can't write it off. (Goodwill is a great place for companies to help hide otherwise poor financial data. Write it off when things improve - which they will never do with commercials like this. It's a vicious circle.) By way of contrast, Chevy should have discounted their "Real People" campaigns as negative goodwill a long time ago!
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Online Points: 56960 |
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Right around the time Maaahhhk came along.... |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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DKS
Junior Executive Joined: 22 May 2012 Location: Crowley Status: Offline Points: 2165 |
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Yep, saw it the other day and was like why on earth did they bring this back? Was there like a serious demand for more...Brad, or is their ad budget getting lower so rather than spend money on a new one they just brought back the "classic"?
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"I see the sadness in their eyes
Melancholy in their cries Devoid of all the passion The human spirit cannot die" |
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Jimmy
Revolutionary Joined: 16 Apr 2008 Location: NJ Status: Offline Points: 3702 |
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I love this 80's band. They were from the region where I grew up and I can hear it in their accents when they sing.
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One man gathers what another man spills
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Online Points: 56960 |
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Back in the day I was soooo HOT for those two girl singers, especially the dark haired one, and especially after seeing her in this video, which was my favorite one of the only two songs of theirs that I liked... |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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