Remember back when cereal was FUN? |
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Snesgamer
Junior Executive Joined: 16 Oct 2008 Location: Aptos, CA Status: Offline Points: 3166 |
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Posted: 22 Jul 2012 at 11:50pm |
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You know, when they released like 4-5 brightly-designed new cereals every other week, and it wasn't a crime to advertise sugary cereals to children?
I can't remember when that stopped, it must've been somewhere in the 90's. |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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Here's a webpage comparing the cereal mascots "now" to the same mascots "then". Note how the mascots seem to have gotten wackier and now all have their eyes bugged out and their mouths wide open.
Also, note how, on none of the "now" cereal boxes, do you see the word "sugar". I think that started happening in the 70s.
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Ad nauseous
Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23601 |
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WOW I prefer the 1960's boxes over the frantic and IN YOUR FACE boxes of the modern era.
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One good thing about TV-you could always turn it off
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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I dunno why they dropped the use of the word "sugar" over the years. Possibly, it's because sugar has so many negative connotations to it---diabetes, tooth decay, obesity, hyperactivity in kids, for example.
But possibly, it's due to the use of HFCS instead of actual sugar. The US in the mid 70s was in some sort of sugar "shortage", and after that, you started seeing "sugar and/or high fructose corn syrup" in the list of ingredients on many products. I don't know all the legalities, but I'm pretty sure a product can't advertise something that it doesn't contain. If it doesn't contain sugar, then maybe they were no longer allowed to call them "Sugar Pops".
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ProudHeart86
Junior Executive Joined: 08 Sep 2010 Location: USA Status: Offline Points: 341 |
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I think the biggest change I remember was the evolution of Cookie Crisp. Well, "evolution" is the wrong word...I personally think Cookie Crisp got worse. Not in taste, but in advertising. I was a child when they had Cookie Crook and Officer Crumb (though I know before they appeared, there was Cookie Jarvis, although I wasn't alive when he was around). And then I was, I guess, 5 or 6 or so when Chip came about. Then of course, I endured that stupid wolf.
*sigh* There are a few new incarnations I like (Sonny, and the Trix Rabbit), but I miss the others in their older forms. Especially Sugar Bear. I loved his "Can't get enough of that Golden Crisp. It's got the crunch with punch" jingle. Luckily, he's still around on boxes...but I just miss those commercials!
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MrTim
Ad Exec Joined: 15 Apr 2008 Status: Offline Points: 10421 |
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It was fun up to the point where they quit putting the 'prizes' in them. (I think the 70's & early 80's were the Golden Age of cereal box prizes.) Nowadays it's "Visit our website and play our crappy activity games!" (actually a cover for marketing/data mining.) Still not worth $4 a box....
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 56960 |
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Hence the rising popularity of the bagged offbrand cereals like "Malt-O-Meal", etc. Much cheaper & just as good. You're just not paying for all the expensive advertising & marketing. |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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Right now, my supermarket has Malt-O-Meal cereal on sale. I got 2 big fat 27oz boxes of the "Frosted Mini-Spooners" (same as Mini-Wheats) for $1.78 per box. That's nearly 3 and 1/2 lbs of the off-brand for probably about the same price as 1 lb of the Kellogg's.
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MrTim
Ad Exec Joined: 15 Apr 2008 Status: Offline Points: 10421 |
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I stick with the cheap crispy rice or corn flakes anymore & just drizzle a little honey on it. I've seen Rice Krispies going for $5 a box and think "Why...?"
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 56960 |
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I thought you had given up cereal for good!!!! Anyway, you shoulda got this stuff.... Awesome good!!!!! |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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I thought I explained why I relapsed after having been clean for 3 years. Anyway, it was my sis-in-law's fault. When she and my bro visited in 2010, she left behind nearly a full box of Cocoa Krispies. I couldn't just throw it away. Anyway, Cocoa Krispies led to Fruity Pebbles and before ya know, I'm hooked again.
But for me, it's all about the sweetened milk. I'll pour a cup and a half of milk (ice cold) over a half cup of cereal. I go through at least a gallon and a half of milk per week this way.
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 56960 |
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I like to pour the cereal into my mouth dry, then swig some milk.
You get just the right amount of milk & cereal each time. And of course, the cereal is always crunchy. |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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Moochamoocha
Honor Roll Joined: 15 Apr 2008 Location: New York City Status: Offline Points: 4637 |
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I was just thinking about this yesterday. Whatever happened to the cool toy prizes that used to come in cereal? I remember during my youth (the 1980s) my sisters, brother and I used to dig through the cereal box to get to the toy first.
Nowadays, the "prizes" are really lame, if they even include one at all. |
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PrincessOfTheAncient
Junior Executive Joined: 23 Feb 2012 Location: Pittsburgh. Status: Offline Points: 443 |
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Corn pops!I like some fruity kids' cereals, but others, while still having a great flavor, used to shred my mouth. I favor the honey cereals and even some fruity cereals like Pebbles. I've always found chocolate cereals disgusting, though, and I'm a huge fan of chocolate.
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+ Self-loathing, lonely, fat, and bitter since 2008! +
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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And Corn Pops didn't shred your mouth? I recall Corn Pops (Sugar Pops in my day) were the worst as far as scraping up the roof of my mouth. Didn't stop me from eating 'em, though. I loved 'em!
One thing I never understood, though---the foil bag. As far as I know, it's the only cereal that's packaged like that. Maybe it has something to do with that sugar glaze. I know they used to get really sticky and really stale pretty quickly if I left the bag open.
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insanity213
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What the hell happened to Count Chocula's box? It looks like the movie poster for a Tim Burton flick or some sh*t. |
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msmadz
Honor Roll 8+ years on CIH Joined: 15 Apr 2008 Location: New York Status: Offline Points: 9952 |
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Cap'n Crunch tore the bejesus out of the roof of my mouth but it was worth it. LOVED it. On the very very rare ocasions we even got sweetened cereal. Nope, for us, it was those HUGE bags of puffed rice and puffed wheat. May as well have eaten cardboard
I do remember the record that caame on the back of the Honeycomb box. Anyone else remember that? I think it was "Sugar Sugar' by the Archies!
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The artist formerly known as Madawee
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 56960 |
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I usually ate life cereal when I was in my late teens, as that was just about all my mom bought.
Great tasting stuff, too. Has a kind of natural sweetness. Gave me gas like crazy after I got a little oplder, though. And I can't forget Special K. Great tasting cereal!!! But that was later on, too. Occasionally, when I was younger, my mom would get me Cap'n Crunch. I also remember Rice Krispies on occasion. Oh, & Lucky Charms. We had Wheaties fairly often, too. I think we probably tried just about every cereal at least once, but stuff like Coco Puffs & whatnot were a rarity around our house. |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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If it wasn't, it certainly should've been Sugar, Sugar. The Archies need to do an update, however---High Fructose Corn Sweetener, High Fructose Corn Sweetener.
Could it have been this song, Mad?
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Jimbo
Honor Roll Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 56960 |
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Too many syllables. They'd have to shorten it to HFCS to make it fit into the melody.
We could experiment with some Def Leppard lyrics too, if you'd like: "Pour some HFCS on me!!!!!" And don't even get me started on Sheena Easton's "HFCS Walls"!!!! |
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...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
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ProudHeart86
Junior Executive Joined: 08 Sep 2010 Location: USA Status: Offline Points: 341 |
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Oh, Count You look deformed! I know they wanted to make you look badass, but you just look like your mother drank when she was pregnant with you. I want my old, 2D, hand-drawn Count back :(
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msmadz
Honor Roll 8+ years on CIH Joined: 15 Apr 2008 Location: New York Status: Offline Points: 9952 |
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Here's another pretty cool website for old cereal boxes:
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The artist formerly known as Madawee
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PrincessOfTheAncient
Junior Executive Joined: 23 Feb 2012 Location: Pittsburgh. Status: Offline Points: 443 |
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Come to think of it, it pretty much did but it was worth it.
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+ Self-loathing, lonely, fat, and bitter since 2008! +
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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I'd like to have tried that one called "Sir Grapefellow". 'Cept I never liked those marshmallow things. As I said here before---they're not marshmallow! They're more like candy a la Valentine's Day hearts.
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regulus
Junior Executive Joined: 17 Apr 2008 Location: Nova Catacumba Status: Offline Points: 4436 |
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I actually LIKED Sir Grapefellow! Then it was discontinued, and it was back to Captain Crunch and Fruit Loops for me.
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Poiuyt Power!!!
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