Please help the CIH Forums by disabling AdBlock Plus on this page.
Active Topics | CIH on Facebook | Follow on Twitter
Forum Home Forum Home :: Commercials You Hate! :: Commercial Talk
  New Posts New Posts RSS Feed - Downy Unstopables "Smelling like.." (video)
  FAQ FAQ  Forum Search   Events   Register Register  Login Login

Downy Unstopables "Smelling like.." (video)
 Post Reply Post Reply
Author
Message
  Topic Search Topic Search  Topic Options Topic Options
LeeboKC View Drop Down
Junior Executive
Junior Executive
Avatar

Joined: 12 Jun 2014
Location: Kansas City, MO
Status: Offline
Points: 319 		Post Options Post Options   Thanks (0) Thanks(0)   Quote LeeboKC Quote  Post ReplyReply Direct Link To This Post Topic: Downy Unstopables "Smelling like.." (video)
    Posted: 07 Feb 2015 at 6:41am

I have seen the full-length version of these two combined a couple of times now, and found it amusing and clever. At first I thought it was some kind of satiric comedy send-up, then realized it is an actual Downy product. I don’t mind it at all even though the idea of “smelling like money” or “champagne” does remind me of people I’ve known who would aspire to just that. I have also known more than one set of parents who fantasized about sending their slacker son off to boarding school.

All I could find of previous postings regarding this product appear to have been posted some time ago and I don’t recall that campaign:

http://www.commercialsihate.com/downy-unstoppables-amy-jimmy-video_topic14182.html

and http://www.commercialsihate.com/downy-unstopables-viiiiiideo_topic10909.html .

One thing that bothers me is the product name spelling which offends my grammatical sense but that happens all the time I guess. (Froot loops, Trix, etc.)
Back to Top
Sponsored Links



Back to Top
Thor View Drop Down
Revolutionary
Revolutionary
Avatar

Joined: 16 Apr 2008
Location: Rockaway, NJ
Status: Offline
Points: 59415 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2015 at 2:08pm
There's something different about the spelling of Froot Loops and the spelling in this product.  Froot Loops seems a whimsical way around the fact that you can't call it "Fruit" if there's no fruit in the product.  Also, it's meant to be kid-friendly.  There's no similar reason to spell "unstoppable" incorrectly.

Reese's had something almost exactly the same a year or so ago.  In the commercial for their miniature peanut butter cups, they called them "popable" rather than "poppable".  It just didn't look right.  If they're gonna go with that, they should at least have hyphenated it---as in "pop-able".
Back to Top
Thor View Drop Down
Revolutionary
Revolutionary
Avatar

Joined: 16 Apr 2008
Location: Rockaway, NJ
Status: Offline
Points: 59415 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2015 at 2:15pm

I looked at the product's site.  The scents are...

Spring
Shimmer
Lush
Fresh 
Glow
Dreams

Spring and Fresh, I get.  But what the hell does Lush or Glow smell like?  Shimmer??  Dreams??  What the hell?  Obviously, these are designed to appeal to some emotion rather than just make your clothes smell like flowers or woods or oranges or something.  Some women probably pay twice the price for it, too.
Back to Top
LeeboKC View Drop Down
Junior Executive
Junior Executive
Avatar

Joined: 12 Jun 2014
Location: Kansas City, MO
Status: Offline
Points: 319 		Post Options Post Options   Thanks (0) Thanks(0)   Quote LeeboKC Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2015 at 7:26pm
Originally posted by Thor Thor wrote:

There's something different about the spelling of Froot Loops and the spelling in this product.  Froot Loops seems a whimsical way around the fact that you can't call it "Fruit" if there's no fruit in the product.  Also, it's meant to be kid-friendly.  There's no similar reason to spell "unstoppable" incorrectly.

Reese's had something almost exactly the same a year or so ago.  In the commercial for their miniature peanut butter cups, they called them "popable" rather than "poppable".  It just didn't look right.  If they're gonna go with that, they should at least have hyphenated it---as in "pop-able".




Yes, good point; I guess that's why Froot Loops never bothered me the way Unstopables does.
I don't recall seeing the Reese's "popable" but would have been similarly offended. No reason for it, and "pop-able" would have been suitable as suggested.

I wasn't aware of the different aroma representations but I could only think that "Glow" was meant to represent the warm fuzzy feeling after sex, as in "afterglow". But is that a smell you want on your yoga pants all day while driving the kids to soccer and ballet? Maybe it is..
And YES- what the hell is "Shimmer"? This is a chemical product that I'd bet costs a lot more to market than it does to manufacture. I wonder if the workers in the Chinese factory who produce it feel like smelling glowy and shimmery?
Back to Top
Thor View Drop Down
Revolutionary
Revolutionary
Avatar

Joined: 16 Apr 2008
Location: Rockaway, NJ
Status: Offline
Points: 59415 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2015 at 7:36pm

The Reese's one.  It's in their commercial like this, too.  I wonder what the Pope thinks.
Back to Top
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down

Forum Software by Web Wiz Forums® version 11.04
Copyright ©2001-2015 Web Wiz Ltd.

This page was generated in 0.156 seconds.