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Apple vs Microsoft: The advertising arena

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swraman View Drop Down
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Joined: 15 Jul 2008
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Post Options Post Options   Thanks (0) Thanks(0)   Quote swraman Quote  Post ReplyReply Direct Link To This Post Topic: Apple vs Microsoft: The advertising arena
    Posted: 15 Jul 2008 at 7:13pm
Hi all,

If you have watched cable TV any time in the past 3 years you have probably seen Apple's commercials directly ridiculing and making fun of Microsoft (and PC's in general)

While I admit the commercials are witty and extremely well made and well thought out, I disagree completely with what they say, as most of them are based off of fabricated or invalid data.

Anyways, I created this post because apparently Microsoft is planning retaliation.  And it should make for some entertaining commercial exchanges between the two companiesLOL.

"We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows Vista. "You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life."

Microsoft has since then hired the advertising industry's leader in a $300 Million contract to create counter comercials.  They mean business.  And im ready for the show!
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bobwilson1977 View Drop Down
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Joined: 09 Jul 2008
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bobwilson1977 Quote  Post ReplyReply Direct Link To This Post Posted: 15 Jul 2008 at 7:26pm
I'll believe it when I see it. I recall Microsoft saying the same thing 3 years ago when these first came out. Otherwise, the Apple ads are getting old and the campaign is tired. I'd imagine that as soon as Microsoft comes out with something else, Apple will have moved on.

 I personally hate the ads because they're so obnoxious. Probably doesn't help that I live in the SF area where Apple is from, which is an area full of "we're reaaaallly smart" types of people who grate me the wrong way. I like Apple products, but I actually intentionally bought a PC instead. The obnoxious ads were part of it. So perhaps the ads actually benefit PCs indirectly.
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JimA View Drop Down
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Joined: 29 May 2008
Location: Arizona
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Post Options Post Options   Thanks (0) Thanks(0)   Quote JimA Quote  Post ReplyReply Direct Link To This Post Posted: 16 Jul 2008 at 12:46am
This would probably be better in the Television Related Rants, since there really aren't any ads to hate or not hate yet. Just sayin'...
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