Annoying music trend: "happy-clappy" |
Post Reply 
|
| Author | |
Geezer 
Junior Executive 
Joined: 07 Dec 2008 Location: Dallas Texas Status: Offline Points: 175 |
 Post Options
 Thanks(0)
 Quote Reply
 Topic: Annoying music trend: "happy-clappy"Posted: 07 Jun 2021 at 5:33pm |
|
There's been an annoying trend in music for TV commercials; I call it "happy-clappy"...typically a mix of hand clapping, finger snaps, drums, foot stomps and other random percussion. Sometimes it's combined with other instruments, sometimes it's on it's own. This kind of stuff is all created on the music-person's computer, most likely with pre-recorded samples, which is why it usually sounds flat, fake and synthetic, because it is.
This spot was in heavy rotation here locally on daytime TV last year. ALL IN on happy-clappy! And this one, which includes some kind of annoying "toy piano" chords. Super-annoying music, and cheesy "dad of hot daughter" trope.  The damned "Pied Piper" ad for Traeger grills ends with a 1.2 second blast of happy-clappy. The commercial's OK, but it's been overplayed for a couple of months now. I can't find any ads for Nebraska Furniture Mart on iSpot, but their famous contest winning song features some happy-clappy backing and weird e-drums. (Drums are too raucous for Warren Buffet) But damn, it's a pretty catchy tune. Consider yourself lucky if you don't live in "NFM' territory, they advertise heavily on local TV, so other local furniture places also have to buy TV adverts to keep up. Daytime TV is all furniture and car commericals. |
|
|
Rice is good if you're hungry and feel like eating 2,000 of something. - Mitch Hedberg
|
|
 |
|
| Sponsored Links | |
|
|
|
radioandnascarfan
Junior Executive
Joined: 19 Nov 2019 Location: Toledo, OH Status: Offline Points: 2388 |
Post Options
Thanks(0)
Quote Reply
Posted: 07 Jun 2021 at 7:08pm |
|
I've noticed that trend too. I'll have to think about some commercials that have it.
|
|
|
|
|
Kelly H
Junior Executive
Joined: 09 Aug 2014 Location: Canada Status: Offline Points: 444 |
Post Options
Thanks(0)
Quote Reply
Posted: 31 Aug 2021 at 7:01am |
|
GETTING A BIT TIRED OF THE GHETTO MUSIC TREND - As in this example: |
|
|
|
|
aka ron
Honor Roll 
Joined: 11 Apr 2009 Location: WI Status: Offline Points: 33609 |
Post Options
Thanks(0)
Quote Reply
Posted: 31 Aug 2021 at 10:04pm |
|
Kelly H was up late way up there in the north west.
|
|
|
|
|
MontanaTrav
Junior Executive
Joined: 23 Jul 2012 Location: United States Status: Offline Points: 602 |
Post Options
Thanks(0)
Quote Reply
Posted: 01 Oct 2021 at 6:45am |
I knew when the Bu bu bu bu bu buuuuuh I'm Lovin It ad campaign came out that it was the beginning of the end and it was going to be mandatory for EVERYTHING to be urban and ghetto. Between that and the impromptu dance numbers every time the kids have to go back to school is just so over-the-top cringey "How do you do, fellow white kids?" fake it's unwatchable.
|
|
|
|
|
Jimbo
Honor Roll
Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 55893 |
Post Options
Thanks(0)
Quote Reply
Posted: 01 Oct 2021 at 2:18pm |
I think the origins of that trend might be partly tied to the popularity of a musical theater production called STOMP that began in the early 90's in London, then traveled around the world doing shows on Broadway and in theaters and performance venues in other cities. I remember David Letterman making fun of it for awhile. But the whole "happy clappy" thing isn't really new either. The one example of it that always grated on my nerves, and which was part of the reason why I never watched the show (aside from the fact that it sucked), was at the beginning of the awful theme song from Friends.... Ugh....  |
|
|
...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
|
|
|
|
Thor
Revolutionary
Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 62686 |
Post Options
Thanks(0)
Quote Reply
Posted: 01 Oct 2021 at 4:32pm |
|
I don't mind this happy-clappy stuff: |
|
|
|
|
Jimbo
Honor Roll
Joined: 19 Apr 2008 Location: Florida Status: Offline Points: 55893 |
Post Options
Thanks(0)
Quote Reply
Posted: 01 Oct 2021 at 5:01pm |
Funny video, but I'd have to smack that guy after a couple more minutes of that chant. Mighta been funnier with some funny music. |
|
|
...the ads take aim and lay their claim to the heart and the soul of the spender
Jackson Browne - The Pretender C'mon, man! Joe Biden - 46th President of the United States |
|
|
|
|
Thor
Revolutionary
Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 62686 |
Post Options
Thanks(0)
Quote Reply
Posted: 01 Oct 2021 at 8:42pm |
|
That audio is used in a lot of Tik-tok videos/Youtube shorts. There's a few Tik-tok songs I like, even though you only get a few lines or even less in the videos. |
|
|
|
|
Thor
Revolutionary
Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 62686 |
Post Options
Thanks(0)
Quote Reply
Posted: 01 Oct 2021 at 8:47pm |
|
Here's one used in a lot of vids. It's actually just a sped-up version of the Shangri-las original.
Pretty stupid, a lot of these short videos. |
|
|
|
|
MrTim
Ad Exec
Joined: 15 Apr 2008 Status: Offline Points: 10160 |
Post Options
Thanks(0)
Quote Reply
Posted: 02 Oct 2021 at 6:50am |
I used to see something similar in the steak places last century, the employees would come out and do a Happy Birthday thing while clapping. It was annoying, and it was easy to tell that they weren't too enthusiatic about it either...  |
|
|
|
|
Post Reply
|
|
Tweet
|
| Forum Jump | Forum Permissions You cannot post new topics in this forum You cannot reply to topics in this forum You cannot delete your posts in this forum You cannot edit your posts in this forum You cannot create polls in this forum You cannot vote in polls in this forum |
Topic Options
Kelly H wrote: